Sr Channel Marketing Specialist

  • Honeywell
  • 4460 Grâce-Hollogne, Belgium
  • Mar 16, 2023

Job Description

Join a team recognized for leadership, innovation and diversity

The future is what you make it.

When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all of our employees enjoy access to dynamic career opportunities across different fields and industries.

Are you ready to help us make the future?

An excellent career opportunity is currently available for a Sr Channel Marketing Manager in the Honeywell Fire business within the Honeywell Building Technologies strategic business unit. With this exciting opportunity in a high growth focused environment, you will liaise with business leaders throughout the organization in several facets. This role will support marketing transformation with execution of Channel related marketing activities. As the owner of core campaigns, you will work with several teams globally to define go-to-market strategies, marketing mix, personas and the customer decision journey. You will be responsible for measuring and analyzing strategic KPIs such as marketing generated revenue and ROMI. Expect to leverage your channel marketing experience to promote new product adoption and incremental growth with our customer base while promoting the portfolio in vertical markets. You will work directly with the Product Management as well as Marketing Communications to develop, execute, and track launch campaigns for each new product introduction and present updates regularly to the Leadership Team.

Position Responsibilities
  • Support the regional Sales team and Product Management team to develop content and messaging to be used with customers, influencers and end users to promote our portfolio across the channel and in specific profitable verticals. Support sales bids to optimally position our product unique differentiation to win more sales. Ensure our partners are ready for new product adoption at time of launch.
  • Own the go-to-market for new product launches and campaigns and marketing activities to promote the portfolio in the different channels and verticals: Define and execute New Product Introduction campaigns identifying target customers and developing messaging, digital activities and actions across the channel and key verticals to accelerate the product introduction and market awareness.
  • Collaborate with local marketing communications on digital marketing and (Lead to Revenue) L2R plans for campaigns, product launches, and events. Integrate campaigns with digital properties and the L2R model.
  • Own the partner loyalty and enablement program in your territory. Develop customer segmentation and manage partner growth and acquisition programs. Manage partner benefits including MDF/coop eligibility and spend.
  • Analyze, calculate and report on business data, demonstrating business impact of Marketing activities
  • Collaborate with the territory sales team to build an intimate understanding of the local customers and market dynamics of the commercial fire marketplace.
  • Ensure regional websites and digital tools meet the needs of local customers by liaising with the digital marketing team
  • Regularly meet with customers and attend regional Honeywell and relevant industry trade events.
  • Manage within regional budget and campaign budgets.
  • 3+ years of relevant experience of marketing in B2B environment.
  • Fluency in English and French or Dutch.
We Value
  • Experience executing strategies through global sales forces is a plus
  • Deep understanding of entire digital marketing mix and tactics and how to align with business growth targets and marketing automation processes is preferred
  • Proven track record in delivering measured results through planning, managing, executing broad based digital initiatives
  • Experienced in Excel, Power Point, Adobe Experience Manager, Marketo and SFDC

If this could be your dream role, we would love to hear from you.

Additional Information

  • JOB ID: req364867
  • Category: Marketing
  • Location: Liege Airport B50,Liege Airport,Grace-Hollogne,LUIK,4460,Belgium
  • Exempt

Partner ID