AbbVie Inc.
IL, USA
The HCP Marketing Manager will help lead peer to peer promotional content and delivery within the Rheumatology portfolio of products and indications. They will create content that is consistent with the Brand messaging, and on strategy to meet business objectives. They will manage existing content and make decisions to update and retire existing content to ensure the library of content is on strategy. They will optimize and innovate on the delivery of peer to peer promotion to ensure the right customers attend peer to peer promotional programs to maximize ROI. MAJOR RESPONSIBILITIES: Marketing role to support Rheumatology peer to peer promotional efforts Responsible for creating content that is consistent with the Brand story and Brand messaging Be familiar with market research and customer insights that could improve or impact peer to peer promotion Partner closely with Brand team leaders to ensure peer to peer promotion is launched timely in conjunction with any changes...