GSK
Akasaka, Minato City, Tokyo 107-0052, Japan
Site Name: Japan - Tokyo - Akasaka Posted Date: Sep 13 2024 Job Purpose As part of Japan Vaccine marketing team, digital marketing manager (consumer focus) is responsible for contributing to the development and implementation of digital marketing activities of vaccine preventable disease awareness campaign. Actions should be in line with overall non-promotional marketing strategy and be structured with other non-digital communication activities. This should be done through close collaboration with internal teams of Japan medical, communication and GAMA, regional and global teams, as well as outside digital and creative agencies. Key Responsibilities Develop digital marketing strategy and prioritize actions to grow disease awareness and acquisition of consumer actions(consultation to healthcare professionals) with full understanding of digital touch points built on /consumer/patient insights. Deliver best-in-class integrated digital customer experiences to enhance...