Bristol Myers Squibb
Lawrence Township, NJ, USA
Omnichannel Marketing Specialist 100% on-site Days: M-F The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a BMS brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes. Purpose/Objective of the job: Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of...