Details
About Us
Inspired by purpose. Guided by Core Values.
At Associated Bank, our purpose is to uplift our customers, colleagues and communities to be financially stronger. Guiding our efforts are these core values, defined by our colleagues as their shared commitment to the future of our company.
Associated Culture Team The Associated Culture Team (ACT), which consists of approximately 12 colleagues across business lines, was established to provide “voice of the colleague” feedback in assessing the current and desired state of company culture. With guidance from the Executive Leadership Team, they used this feedback and data to develop these core values.
The team also uses this feedback to champion initiatives focused on building and fostering an intentional culture for the benefit of our colleagues, customers and communities.
Highlights:
Access To Financial Services
Associated Bank is a marketing name Associated Banc-Corp uses for products and services offered by its affiliates. Not all products and services are available in all geographic areas, and terms and fees may vary by geographic region. Associated Bank, N.A. is a Member FDIC, an Equal Housing Lender and an Equal Opportunity Lender. Loan products are subject to credit approval and involve interest and other costs. Additional disclosures, which are not incorporated into this report, can be found on the disclosures page of the company’s website.
Inclusive Marketing
Marketing strives to develop communications that are accessible, clear and understandable across all of our communications channels. Product disclosures, accessible at the point of sale and 24/7 on the disclosures page of the company’s website, align with the Pew Charitable Trust’s checking accounts disclosure model and are intended to help consumers understand the requirements and fees for each product and to evaluate what account best fits their needs.
To help serve customers with limited English proficiency, the company has multilingual representatives on its Customer Care team and provides verbal translations in more than 230 languages through Certified Languages International. In addition, the company trains branch colleagues on how to support vision- and hearing-impaired individuals and follows Web Content Accessibility Guidelines (WCAG) to make its digital services more accessible to people with disabilities.
Our ATMs are ADA-accessible and contain features including voice guidance, Braille signage and input controls for visually impaired individuals.
Associated’s Responsible Marketing Statement captures the core guidance for how the company approaches marketing. It applies to our colleagues, affiliate partners and any external party who may carry out marketing communications or activities on our behalf. It also applies to all communications or activities.
Our marketing materials emphasize the importance of informed financial decisions and provide educational content to help customers make sound financial choices.
By adhering to this Responsible Marketing Statement, Associated Bank aims to establish itself as a trusted financial institution that prioritizes customer welfare, complies with regulations and contributes to the overall financial strength of the communities it serves. Associated has Spanish-language marketing materials, media and customer experience surveys. This includes branch signage, ATMs, promotional marketing, consumer checking and consumer loan materials.[MS1]
Talent Recruitment & Selection
Our Approach to Finding Talent
We value institutional knowledge and experience, which is why we're focused on developing internal talent that we can use to fill key positions. In 2024, 21% of colleagues advanced their careers at Associated, through nearly 835 internal promotions or lateral moves.
We also look for indicators of advancement potential in external candidates. We assess competencies and the ability to demonstrate our core values as critical factors when we hire and promote colleagues.
We continue to expand our programming to encourage awareness, access and opportunities and career paths for all populations. This work includes campus recruiting, corporate partnerships with a diverse array of professional organizations and organizations focused on workforce development, active participation in career fairs and seeking a varied pool of candidates on job boards.
Internally, our talent teams meet monthly or bi-monthly with each line of business to discuss action plans around recruitment and retention of qualified candidates from all backgrounds. In support of these efforts, Associated provides leadership with educational workshops and tools around inclusive recruiting, onboarding and allyship. These efforts are further supported by the company’s 10 Regional Leadership Teams and seven CRGs, which as part of their focus provide ideas and assistance for recruiting and developing qualified talent from all backgrounds.
Types of Employment
In addition to traditional part- and full-time non-exempt and exempt employment, Associated fills employment gaps and provides opportunities for temporary or seasonal work through contingent labor, flex-time employment, internship opportunities and temporary hires. This includes prudent use of experts needed temporarily to help with special projects or system implementations. It also includes individuals who need to access our systems for reasons such as compliance purposes.
Skilled workers and independent consultants perform roles within Information Technology and Operations. Associated also employs contingent workers, primarily in the Residential Lending and Customer Care departments, when demand is temporarily too high for our colleagues to handle on their own. Because surges in work volume are usually only for a limited time, Associated chooses to engage contingent workers rather than have to fill and lay off our own workforce.
In 2024, Associated employed approximately 18 contingent colleagues, on average, who helped supplement the Associated workforce. Not all contingent workers are dedicated exclusively to positions at Associated Bank. In addition, nearly 25 additional individuals are employed on a flexible schedule through our annual internship programs.
Associated is proud to be an equal opportunity employer, which we practice through our recruitment, job assignment, promotion, remuneration, training and benefits programs. We are committed to creating an inclusive workforce that represents the communities in which we conduct business and supporting a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, ethnic origin, family status, social origin, ethnicity, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Disabled veterans— or people with any form of disability— who need additional assistance with the application process are provided one-on one support through our Careers email or phone line. The company also completes an annual review of pay and performance measures to ensure that all our colleagues, regardless of gender, race, veteran or disability status are compensated equitably for comparable roles. In addition, we participate in E-Verify to confirm that candidates who accept an offer of employment are legally authorized to work in the U.S. and also comply with U.S. immigration laws that protect legally authorized workers from discrimination based on citizenship status and national origin.