engin is hiring a Director of Marketing & Growth to own demand generation and go-to-market execution across staffing agencies and enterprise employers for the engin Recruitment Marketing & Automation platform. This role sits at the intersection of brand, pipeline, and product,responsible for driving net-new demand, accelerating sales cycles, and building a category-defining presence in the staffing and recruiting technology market.

You'll lead and execute multi-channel B2B marketing programs targeting senior buyers including CMOs / VPs of Marketing at staffing firms and CHROs / VPs of Talent / Recruiting at enterprise organizations. This is a hands-on role for someone who thrives in early-stage environments (Seed / Series A), collaborates deeply with Sales and SDRs, and knows how to turn positioning into pipeline.

This role will report directly to the CEO and work closely with Leadership, Sales, Product, and Customer Success to shape messaging, launch new capabilities, and scale predictable growth.

Location preference is NYC, but open to strong remote candidates.

Key Responsibilities

Demand Generation & Pipeline Growth

Own engin's demand generation strategy across net-new, nurture, lifecycle, and pipeline acceleration motions
Design and execute campaigns that support outbound, inbound, and account-based marketing (ABM) initiatives
Partner closely with Sales and SDRs to align campaigns to ICPs, target accounts, and revenue goals
Build and optimize multi-touch programs that move buyers from awareness → evaluation → closed-won
Track performance across the funnel and continuously optimize for conversion, velocity, and CAC

Account-Based & Enterprise Marketing

Plan and run ABM campaigns targeting staffing firms and enterprise employers
Develop tailored messaging and content for key personas (CMO, CHRO, VP Talent, VP Recruiting)
Support enterprise deal cycles with enablement assets, case studies, competitive positioning, and sales collateral
Collaborate with Sales on account insights, intent signals, and pipeline prioritization

Brand, Content & Product Marketing

Own engin's positioning and narrative for staffing and HR technology audiences
Create and oversee content across website, email, LinkedIn, webinars, case studies, and thought leadership
Translate product capabilities into clear customer value and differentiated messaging
Support product launches, feature announcements, and roadmap storytelling
Ensure consistent brand voice across all external channels

Performance & Digital Marketing

Manage and optimize paid media across LinkedIn Advertising Solutions and other performance channels
Own campaign execution in HubSpot, Apollo, and related growth tooling
Experiment with new channels, formats, and tools to drive efficient growth on a lean budget
Analyze performance data and report on campaign impact, pipeline contribution, and ROI

AI-Native Marketing & Tooling

Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to increase speed, quality, and output across marketing workflows
Continuously explore and implement new AI-enabled tools to support content creation, research, personalization, and analysis
Help engin operate like a much larger marketing team through automation and smart systems

Salary

$90000 - $130000 USD per year

Required Skills

3–6+ years of experience in B2B marketing, growth, or demand generation roles
Experience at an early-stage startup (Seed or Series A) where you owned execution end-to-end
Proven experience marketing to staffing firms, HR teams, or enterprise B2B buyers
Hands-on experience with demand gen, ABM, lifecycle, and pipeline acceleration campaigns
Strong understanding of enterprise B2B sales cycles and sales/marketing alignment
Comfortable operating across brand, content, product marketing, and performance marketing
Highly analytical and comfortable measuring impact across the funnel

Desired Skills

Preferred Qualifications

Experience marketing recruiting, HR tech, staffing, or workforce technology products

Familiarity with healthcare staffing, skilled trades, or high-volume hiring industries

Hands-on experience with HubSpot, Apollo, LinkedIn Ads, and B2B marketing analytics

Strong copywriting and storytelling skills grounded in real buyer pain points

1+ year of practical AI usage in daily marketing workflows

Bachelor's degree in Marketing, Business, Communications, or related field

How You Will Thrive in This Role

The idea of building something from 1 → 10 excites you

You understand how staffing firms and enterprise talent teams actually buy software

You enjoy owning both strategy and execution

You don't wait for perfect inputs,you ship, test, and iterate

You like wearing many hats and defining the playbook as you go

Autonomy energizes you

About engin sciences

engin™ is the AI powered marketing & automation platform for staffing and recruiting teams. We go beyond a single point solution and deliver value through intelligent job advertising, AI voice screening technology, and a fully integrated candidate engagement platform. With engin, staffing agencies will achieve 2-3x recruiter productivity, 40% improvement in recruitment marketing ROI, and 30% faster time to fill.

We're building the agentic infrastructure for the next generation of work, starting with mission-critical American industries like healthcare, skilled trades, and frontline operations.

Benefits

Competitive salary, meaningful stock options, and full benefits (Health, Dental, Vision)
Opportunity to join a fast-growing, AI-native recruitment technology company
Meaningful ownership over engin's growth motion and category positioning
Collaborative, ambitious, and low-ego team environment
Remote-friendly with preference for NYC-based candidates
Real impact on the future of staffing, recruiting, and work itself

Equal opportunity employer

engin sciences is an Equal Opportunity Employer.

engin sciences

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