Sales Enablement & Commercial Process
* Roll out global and regional commercial initiatives, adapting for business unit priorities
* Drive adoption of CRM, PowerBI, pricing tools, and commercial best practices
* Act as the business unit's CRM and PowerBI Champion - providing training, guidance, and feedback
* Create and maintain a commercial operating rhythm that drives focus, accountability, and performance
* Support onboarding of new commercial team members with training on tools, processes, and expectations
Data, Reporting & Insight
* Build and maintain dashboards, performance trackers, and commercial scorecards using PowerBI and CRM
* Monitor KPIs and campaign outcomes, identifying performance gaps and recommending corrective actions
* Prepare monthly commercial business review reports and brief the Sales Director on key insights
* Lead regular pipeline reviews with Sales leadership, ensuring data integrity and sales momentum
* Use data to inform commercial strategy, territory planning, and account prioritization
Strategy, Planning & Execution
* Support the Sales Director in developing the annual commercial plan and go-to-market strategy
* Collaborate with Finance and Operations to support margin management and pricing execution
* Contribute to market analysis, growth initiatives, and commercial investment proposals
* Coordinate key account planning efforts, ensuring alignment with Element's commercial strategy
Team Coaching & Cross-Functional Collaboration
* Work directly with the sales team to embed commercial tools and mindsets in their daily workflow
* Provide coaching to improve sales team effectiveness and adoption of commercial systems
* Liaise with Marketing to align campaign activities and track lead progression
* Serve as the BU's voice to central Commercial Excellence and IT on CRM and reporting system development