Description:
Plunkett's Pest Control is looking for a bold, strategic, results-driven Marketing Director to lead our brand, our growth engine, and the future of how we show up to consumers, commercial clients, recruits, and our own people.
This is not a maintenance role.
This is a
build, shape, elevate, and accelerate role.
You will set the vision and direction for Plunkett's full marketing ecosystem-
consumer and B2B marketing, digital and traditional channels, brand, employer brand, internal communication, and events-and ensure it comes to life with clarity, consistency, and measurable impact.
You won't be buried in day-to-day campaign optimization.
But you must be willing to dig in when needed, understand the mechanics of modern marketing, and lead a team that executes seamlessly.
This leader plays a central role in shaping how Plunkett's is perceived by customers, prospects, employees, and partners-and in ensuring marketing directly supports revenue growth, customer experience, and long-term brand strength.
What You Will Do: Marketing Strategy & Leadership- Own and evolve the full marketing strategy across B2C, B2B, brand, employer brand, internal communication, and local market activation.
- Translate business goals into clear, focused marketing plans with measurable outcomes.
- Balance short-term demand generation with long-term brand health and positioning.
- Bring direction, prioritization, and clarity to a lean, fast-moving organization.
- Partner closely with Sales, Operations, Client Services, and HR to align marketing with growth, retention, and service excellence.
Growth, Digital & Demand Marketing (Strategic Oversight)- Provide strategic leadership for digital demand generation, including SEO/SEM, Google Business Profile, online reviews, paid search, paid social, lifecycle marketing, and content.
- Ensure Plunkett's is visible and competitive at moments of residential and commercial demand across search, social, and local discovery platforms.
- Oversee seasonal, regional, and service-line initiatives, ensuring consistency across markets.
- Leverage AI, automation, and emerging tools to improve search performance, content development, efficiency, and insight generation.
B2B Marketing & Sales Enablement- Support B2B growth with strong positioning, messaging, collateral, and vertical-specific tools.
- Strengthen marketing's contribution to B2B lead generation, pipeline development, and sales effectiveness.
- Lead strategy and execution for industry events and trade shows in partnership with Sales, Operations, Client Services, and HR.
Brand, Employer Brand & Events- Define, elevate, and protect the Plunkett's brand across customer, employee, and partner touchpoints.
- Partner with HR to build and activate an employer brand that supports recruiting, retention and culture.
- Help lead key internal and external events that reinforce culture, community presence, and brand credibility.
Customer Experience & Internal Communication- Collaborate with Client Services to improve the full customer journey from lead through ongoing service and retention.
- Use call data, customer feedback, reviews, and performance insights to inform messaging and channel strategy.
- Establish foundational internal communication practices that promote clarity, alignment, and shared priorities across the organization.
Budget, Analytics & Accountability- Own full oversight and management of the approved marketing budget, ensuring disciplined investment and clear ROI.
- Set expectations, demand performance, and create transparency through strong reporting and dashboards.
- Lead data-driven decision-making across funnel performance, attribution, and channel effectiveness.
Team Building & Organizational Development- Start by understanding the strengths, skills, and capacity of the current team and partners.
- Assess existing tactics, workflows, and tools to identify gaps and opportunities.
- Build the next phase of the marketing organization-defining roles, hiring thoughtfully, and developing talent.
- Foster a culture of accountability, collaboration, and continuous improvement.
Requirements:
Who You Are:You are decisive.
You thrive on ownership and responsibility.
You welcome accountability-and bring it out in others.
You see marketing as a
performance engine, not a support function.
What You Bring:- 10+ years of B2B and B2C marketing experience with a proven track record of driving measurable revenue impact.
- Minimum of 3+ years leading, managing, and mentoring a marketing team, with responsibility for setting strategy aligned to business goals.
- Expertise in digital marketing, SEO/SEM, lifecycle marketing, and marketing attribution.
- Strong capability in data-driven decision-making, funnel optimization, and performance reporting.
- Experience operating in lean, performance-driven or multi-location environments (home or field services a plus).
- Deep understanding of modern marketing fundamentals, with the ability to guide execution without owning daily optimization.
- Curiosity and confidence around AI, automation, and emerging marketing technologies.
- Exceptional leadership, communication, and cross-functional influence skills.
- BA/BS in Marketing, Business Administration or a related field.
- The ability to work onsite daily in our corporate office located in Fridley, MN.
Why This Role is Important: This role shapes how the world sees Plunkett's-as a service provider, an employer, and a trusted brand.
Your leadership will directly influence revenue growth, customer experience, recruiting success, culture, and long-term brand strength.
It will be challenging.
It will be visible.
And for the right leader, it will be the most rewarding role of your career.Minnesota salary range is $125 - $150K DOE.Equal employment opportunity, including veterans and individuals with disabilities.
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