Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area
Directs the implementation of sales strategy through discussions with the area business development teamMonitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projectionsManages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sourcesInitiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizationsSupports and promotes company philosophy to referral sources in the communityDevelops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relationsMonitors current industry and marketplace changes and opportunities for competitive advantageParticipates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibilityHolds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goalsProvides leadership, mentoring, coaching and development to direct reportsResponsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEOResponsible for recruiting, interviewing, hiring, and training of direct reportsMonitors turnover in the area of responsibilityEnsures proper hiring, training, and development of newly hired staffWorks closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contractsMonitors metrics proactively to effect change in a positive direction before month endCollaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growthAssigned territory and area of operation can change based on business need
