Role Overview
Otte Polo Group is looking for a
high-performance SEO Lead
who doesn’t just “optimize pages” — but builds, executes, measures, and scales SEO as a predictable revenue channel.
This role is for someone who has
personally executed SEO strategies , understands what drives ROI, and can now
lead a small team of SEO specialists
while staying hands‑on when needed.
We want someone who can:
Diagnose why traffic or rankings are not converting
Identify what’s broken
Build a strategy to fix it
Execute or direct execution
Tie SEO activity directly to revenue outcomes
This is not a theoretical role. This is execution + leadership + ROI accountability.
What Success Looks Like
Organic traffic becomes a measurable acquisition channel
Rankings improve for high‑intent keywords
WordPress pages are technically optimized and conversion‑aligned
SEO becomes a predictable lead generator
We confidently increase investment because we see ROI
Key Responsibilities
Strategy & Leadership
Own the organic growth roadmap across all brands within Otte Polo Group
Lead and mentor SEO specialists, content writers, and technical support
Identify gaps in performance and build corrective action plans
Set KPIs tied to traffic, conversions, and revenue
Hands‑On Execution
Conduct technical SEO audits (site health, indexing, schema, performance)
Review and optimize WordPress pages (on‑page, structure, UX alignment)
Improve internal linking architecture
Optimize high‑intent service pages for conversions
Implement structured data and schema markup
Oversee backlink strategy and authority building
Performance & ROI Focus
Track rankings, traffic, conversion rates, and lead quality
Identify when something is not working and pivot quickly
Align SEO with paid media and partnerships for maximum impact
Present performance reports tied to revenue impact
3+ years executing SEO in a growth‑focused environment
Proven track record of scaling organic traffic with measurable ROI
Strong WordPress experience (page builders, plugins, technical structure)
Deep understanding of:
Technical SEO
On‑page optimization
Keyword intent strategy
Link‑building strategies
Conversion optimization alignment
Experience leading or mentoring SEO team members
Strong analytical skills (Google Analytics, GSC, Ahrefs/Semrush)
Ideal Profile
Data‑driven and obsessed with performance
Comfortable challenging what isn’t working
Has scaled SEO from scratch or revived underperforming channels
Understands business, not just rankings
Can operate strategically but execute tactically
Thinks in terms of investment vs return
Why This Role Matters
SEO is a core growth channel for Otte Polo Group.
We are ready to
invest seriously
— but only with someone who can prove and drive ROI.
If you’ve built SEO engines that generate predictable revenue and want ownership over scaling it further, this role is for you.
Real Ownership
Full ownership of the organic growth channel
Direct impact on revenue and strategic decisions
Ability to shape SEO across multiple brands
Budget & Resources
Access to premium SEO tools
Budget allocation for content, backlinks, and experimentation
Ability to propose and justify growth investments
Remote & Flexible
Fully remote role
Work with a fast‑moving, execution‑focused leadership team
LATAM‑friendly structure aligned with U.S. business hours
Career Growth
Opportunity to build and lead a larger SEO/growth team
Exposure to multi‑brand scaling strategy
Potential to evolve into Head of Growth or Growth Director
High‑Autonomy Culture
Low bureaucracy
Fast decision‑making
Direct communication with executive leadership
Results over micromanagement
Reporting directly to the President
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