Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.
We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals.
Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com .
Work location:
This position may be based anywhere in the United States and includes minimal travel as part of the responsibilities.
Job Summary
As an SEO/AEO Manager, you will shape how Acuity appears in traditional search and AI-driven platforms—driving visibility, qualified traffic, and authority. You will define and drive the strategy for Acuity and all its brands.
You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior.
The SEO/AEO Manager develops and executes search strategies to improve rankings, increase visibility, and drive measurable business outcomes (traffic, leads, pipeline).
This role connects strategy and execution—optimizing content for search engines, AI answer engines, and user intent while adapting to evolving algorithms and behaviors.
Key Tasks & Responsibilities (Essential Functions)
Search Strategy & Insights
Develop SEO/AEO strategy aligned to business goals
Conduct keyword and query research, including conversational search
Use data to identify opportunities and guide optimization
Partner with stakeholders to align search with campaigns
Content Optimization & Execution
Create SEO content briefs (keywords, structure, linking)
Optimize pages and assets for search and answer engines
Structure content for clear, answer-first delivery
Partner with writers on AI-optimized and snippet-ready content
Manage content roadmap and priorities
Audit and refresh content for performance
AI / Answer Engine Optimization (AEO)
Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)
Implement schema and structured formats (FAQ, etc.)
Align content to conversational queries
Identify featured snippet and answer box opportunities
Monitor and apply emerging AI search trends
Technical SEO
Partner with developers on crawlability, indexation, and performance
Manage technical SEO (schema, speed, redirects, sitemaps, canonicals)
Conduct audits and resolve technical issues
Ensure site architecture supports search and AI discovery
Performance Measurement & Reporting
Define and track KPIs (rankings, traffic, conversions, visibility)
Analyze performance using analytics and SEO tools
Deliver insights and recommendations
Report on impact tied to business outcomes
Skills and Minimum Experience Required
Minimum of 2 years of experience in SEO, search marketing, or digital optimization
Proven ability to improve organic performance and search visibility
Experience using data to drive recommendations
Strategic & Analytical
Strong analytical mindset with ability to translate data into strategy
Deep understanding of search algorithms, ranking factors, and user intent
Ability to identify growth opportunities and prioritize initiatives
Technical
Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)
Understanding of HTML, CMS platforms, and website architecture
Knowledge of structured data/schema and technical SEO best practices
Content & AEO
Experience optimizing content for SEO and AI-driven search
Understanding of semantic search, EEAT, and content structure
Ability to align content with user intent and journeys
Collaboration & Communication
Strong cross-functional collaboration skills
Clear communicator to technical and non-technical stakeholders
Experience working with writers, developers, and marketing team
Preferred Skills and Experience
Experience with AEO or AI search platforms
Knowledge of structured data, semantic search, and AI-driven content strategies
Experience in B2B or complex service/product environments
Familiarity with UX and content strategy principles
Travel Requirements
1-20%
The range for this position is $66,500.00 to $97,800. Placement within this range may vary, depending on the applicant’s experience and geographic location. Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role. For a list of our benefits, click here .
We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.
Please click here (https://www.eeoc.gov/poster) and here (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf) for more information.
Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition.
Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.
E-Verify Participation Poster (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf)
e-verify.gov
eeoc.gov (https://www.eeoc.gov/employees-job-applicants)
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