About French Cuff Boutique:
Join our incredible team of talented women at French Cuff Boutique, a beloved fashion destination in Houston, TX with a growing e-commerce presence alongside our four thoughtfully-curated locations in West University, Tanglewood, Town & Country and River Oaks. Our boutiques offer an exceptional selection of high-end brands such as Mother Denim, L'Agence, and Marie Oliver, catering to the unique styles and needs of our community. At French Cuff Boutique, we're committed to creating a warm, engaging environment where our knowledgeable and personable stylists help clients define and discover their personal style, both in-store and online.
Position Overview
The Digital Coordinator supports the execution of French Cuff Boutique's ecommerce and digital marketing strategy with a primary focus on:
- Driving revenue and conversion
- Supporting the client experience online
- Strengthening organic traffic and search visibility to support long-term ecommerce growth
- Maintaining an elevated and cohesive brand presence across digital channels
This role works closely with the Marketing Manager to prioritize high-impact, revenue-driving initiatives while supporting the overall digital experience of the business.
The ideal candidate is highly organized, collaborative, strategic, detail-oriented, and able to balance creative execution with business priorities in a fast-paced retail environment.
Our Digital Media Coordinators are…
- Collaborative professionals who are dynamic, self-motivated, creative, detail-oriented and driven by results while working together as a team and creating a friendly environment that is supportive, respectful and fair while working toward the greater good of the company
- Strategic thinkers who understand how digital decisions impact revenue, conversion, and client experience
- Proactive problem-solvers who adapt quickly and communicate effectively across departments, and look for opportunities to improve systems and efficiency
- Growth-minded operators who are comfortable using AI tools such as ChatGPT to improve workflow execution, content optimization, reporting and operational efficiency
- Analytical thinkers who understand the importance of SEO, ecommerce performance, conversion optimization and customer engagement metrics
- Ambassadors of French Cuff & its Core Values; Growth-Oriented, Relationship-Driven, Fashion-Driven, Professional, Fun
- Innovative, dedicated, committed; gets it, wants it, and has capacity to do it.
Key Job Responsibilities
· Partner with Marketing Manager to maintain homepage, collections, and site merchandising aligned with company priorities, promotions, and revenue-driving initiatives
· Manage daily ecommerce catalog updates including new arrivals, product organization, product linking, fit details, and product knowledge
· Maintain strong website merchandising, navigation, and product organization to support both conversion and SEO optimization
· Manage SEO strategy through optimized product titles, descriptions, collections, tagging, and on-site content to improve discoverability and organic traffic
· Conduct monthly digital audits and provide growth recommendations tied to traffic, conversion, customer engagement, and ecommerce KPIs
· Prioritize digital updates and merchandising strategies that support revenue growth, conversion, and average order value
· Monitor and analyze digital KPIs including website conversion, online revenue, email performance, SMS performance, and product/category performance
· Weekly on-brand creation & scheduling of content for social media such as reels, flat lays and styling videos
· Identify opportunities to improve engagement, conversion, and client experience based on performance insights and business needs
· Create and manage email campaigns in partnership with marketing and buying teams
· Support SMS marketing execution and digital client engagement
· Ensure digital messaging aligns with company branding, seasonal priorities, and target client
· Assist with marketing initiatives including promotions, events, campaigns, product launches, and Style Circle initiatives
· Collaborate with buying and visual teams to support cohesive product storytelling and full-look merchandising
· Support store teams by ensuring digital representation aligns with in-store priorities and selling opportunities
· Communicate effectively across departments regarding inventory movement, website needs, and digital priorities
· Assist with ecommerce order processing, packaging, and inventory communication as needed
· Acquire and organize vendor images and marketing assets in a timely manner
· Support reporting and analysis of digital marketing performance
· Prioritize high-impact, revenue-driving work while maintaining organization and efficiency during high-volume retail periods
Minimum Requirements
- Education: 4-Year College Degree in Retail, Marketing or Merchandising related degree plan
- 1-3 years' experience in retail, ecommerce, digital marketing, or related fields
- Experience with website merchandising and ecommerce maintenance
- Strong organizational skills and attention to detail
- Strong written communication and copyediting skills
- Working knowledge of retail KPIs and digital performance metrics
- Strong understanding of fashion merchandising and styling
- Strong visual and merchandising instincts with an elevated, polished approach to digital presentation and brand storytelling
- Ability to prioritize effectively and manage multiple deadlines
- Positive, collaborative, and solution-oriented mindset
- Proficient using AI tools to improve efficiency and digital workflows
- This position is fully on-site and based in Houston, Tx
- Ability to travel as needed
- Strong working knowledge of:
- --- Shopify
- --- Canva
- --- Microsoft Office Suite
- --- Adobe Creative Suite & Google Analytics knowledge/experience is a plus.
- Must present a portfolio of work
Salary and Benefits
- This position is a mid-level position
- Compensation range of $50,000 - $65,000 based on experience
- Medical, dental, vision and supplemental insurance with employer contribution
- Retirement Savings Plan eligibility after one year of employment
- Paid Time Off
- Employee merchandise discount
- Opportunities for professional growth within a growing Houston fashion brand
