Job Title: Copywriter
Job Profile: Copywriter II, Creative Services
Location: New York, NY
Pay Rate: 45-65/hour, depending on experience
Contract for 6 months; temp to hire.
Requires being on site 3x a week.
SUMMARY:
Join the team behind one of the most beloved brands in the country. GEICO's marketing organization sets a high bar for excellence, bringing together business acumen, strategic insights, and collaborative culture to develop best-in-class work that is disruptive, resonant, and built to perform.
Within that organization, the Creative Studio brings the GEICO brand to life through bold, insight-driven storytelling that shapes how millions experience it every day. Wherever the brand shows up, our designers and writers pair strong ideas with exceptional craft to create work that is compelling, consistent, and impactful, whether in a major campaign or an everyday expression.
As a Copywriter Il, you will craft high-quality messaging that supports the GEICO brand in powerful and effective ways. You will contribute directly to a range of projects, owning smaller assignments independently while supporting larger initiatives and helping ensure the work is thoughtful, consistent, and aligned to the needs of the brand.
This is a contract-to-hire position.
RESPONSIBILITIES:
- Write clear, compelling, and on-brand copy across a range of marketing and business needs, with a strong focus on display ads, email, and direct mail.
- Contribute to creative projects by developing copy that is strategically grounded, aligned to the brief, and tailored to the needs of the channel and audience.
- Own smaller writing assignments from kickoff through final delivery, while contributing to portions of larger campaigns and initiatives with appropriate guidance.
- Partner closely with designers and other creative partners to help bring concepts to life through strong, cohesive messaging.
- Adapt messaging across formats and placements, ensuring copy remains effective, consistent, and appropriate to the medium.
- Help maintain GEICO's brand voice across projects and contribute to the ongoing evolution of that voice through thoughtful writing and application.
- Review, proofread, and refine copy to ensure accuracy, clarity, quality, and alignment with brand and business expectations.
- Partner with marketing and internal clients to understand project goals, clarify feedback, and support the development of effective creative solutions
- Apply feedback thoughtfully and revise copy as needed, balancing attention to detail with speed and responsiveness.
- Support efficient creative development by staying organized, managing assigned work responsibly, and helping work move smoothly through the process.
- Explore new tools, technologies, and emerging creative tech – in addition to the adoption of AI - that can improve creative output, streamline processes, and support team effectiveness.
REQUIREMENTS:
- BA/BS degree in English, marketing, advertising, communications, journalism, or a related field.
- 3+ years of experience in copywriting, content development, or marketing writing, preferably within an in-house creative team, agency, or brand-led organization.
- Strong portfolio demonstrating writing craft across multiple formats and the ability to bring creative concepts to life through clear, compelling copy.
- Experience writing for marketing channels such as display advertising, email, direct mail, or similar customer-facing communications.
- Understanding of brand voice, campaign development, and writing for different audiences and formats.
- Ability to manage assigned work independently while contributing effectively to larger team projects.
- Familiarity with AI prompt writing and collaboration tools used to develop and review creative work.
QUALIFICATIONS:
- Ability to translate briefs, business objectives, and marketing strategies into clear, effective messaging
- Strong writing, editing, and proofreading skills, with close attention to detail and a high standard for accuracy and quality.
- Comfort adapting copy across formats while maintaining consistency in tone, voice, and message.
- Strong collaboration and communication skills, with the ability to work effectively with designers, creative peers, and marketing partners.
- Comfort working in a fast-paced environment with shifting priorities and a high volume of projects.
- A hands-on, execution-focused approach, with sound judgment about when to move forward independently and when to seek input.
PREFERRED:
- Experience working within a large enterprise marketing or brand environment.
- Experience working within enterprise project management tools such as Wrike or Workfront.
- Familiarity with AP style or other editorial standards.
LOCATION:
This position is hybrid, with an expectation of three days per week in office. Preferred locations are commutable to New York City (Manhattan Office) or Washington D.C. (Corporate HQ).
