Company Overview
STS Truck & Utility Trailer Sales of New York is a family-owned and operated business founded in 1949, serving the transportation industry with comprehensive sales, service, and parts facilities across multiple locations. We pride ourselves on offering a full range of tractor-trailers, heavy and light-duty truck equipment, yard trucks, extensive parts inventory, and service capabilities to meet our customers' diverse needs.
Position Summary
The Commercial Sales Representative is responsible for identifying and developing new business opportunities across all STS product and service lines, including truck sales, trailer sales, leasing, and rental. This is an outbound-focused, entry-level, and bonus eligible role suited to candidates who are self-motivated, comfortable engaging new contacts directly, and looking to build a career in commercial equipment sales. The right candidate brings strong communication skills, a competitive work ethic, and the drive to build something from the ground up.
Recent graduates are encouraged to apply!
Responsibilities
- Prospect for new business through outbound calls and direct outreach across all STS product and service lines
- Build and manage a customer pipeline; document all interactions, opportunities, and follow-up activity in CRM
- Conduct targeted outbound sales campaigns across defined customer segments and geographic territories
- Perform ongoing market research to identify prospective customers, track competitor activity, and monitor pricing and inventory trends
- Develop an understanding of customer needs and match them to the appropriate STS products, services, and solutions
- Maintain awareness of seasonal demand trends and industry conditions within key customer verticals
- Prepare and deliver accurate, timely information to prospective customers throughout the sales process
- Maintain consistent follow-through on all customer commitments and pipeline activity
- Utilize CRM dashboards and reporting tools to track outbound activity, customer engagement, and progress toward goals
- Coordinate with internal teams on agreement execution, equipment availability, and order fulfillment
- Actively participate in cross-functional business development initiatives as directed by senior leadership
- Perform additional tasks and responsibilities as assigned
Qualifications
- Bachelor's degree or equivalent combination of education and work experience
- Strong verbal communication skills; able to engage new contacts and build rapport professionally
- Self-directed with the ability to manage a pipeline and prioritize follow-up independently
- Organized and detail-oriented; able to maintain accurate records across multiple active accounts and campaigns
- Comfortable working with data to inform outreach strategy and measure activity against goals
- Proficient with MS Office; CRM experience a plus
- Valid driver's license with a clean driving record
Preferred background
- Prior experience in outbound sales, B2B account development, or customer-facing roles
- Background in competitive athletics or other high-accountability team environments
- Familiarity with commercial transportation, equipment leasing, or fleet operations is helpful but not required
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance
Work Location: In person
