The Marketing Manager is responsible for building and executing the marketing strategy for Zena Studios and ZenaTech's entertainment-facing brand. This person manages the public presence of the LA office — across social media, press, events, and industry positioning — and works closely with the Development Executive and BD Lead to ensure that Zena Studios' creative slate and ZenaTech's production-technology offerings are compellingly represented to buyers, partners, and the broader entertainment industry. The role requires someone who understands both the creative culture of Hollywood and the discipline of brand and content marketing.
Key Responsibilit
- iesDevelop and own the marketing and brand strategy for Zena Studios, positioning the studio and its IP portfolio to buyers, press, and the entertainment industry at la
- rgeManage Zena Studios' social media presence and content calendar across LinkedIn, Instagram, X, and other relevant platforms; grow audience and engagement with entertainment industry professionals and audien
- cesCreate and oversee marketing materials for the development slate — pitch decks, look-books, one-sheets, trailers, and sizzle reels — in coordination with the Development Execut
- iveSupport the BD Lead with marketing assets for ZenaDrone and ZenaTech production-services outreach — capabilities decks, case studies, demo reels, and event materi
- alsPlan and execute the studio's presence at industry events, markets, and festivals (e.g. AFM, Sundance, NAB) — managing logistics, materials, and follow-up communicati
- onsManage relationships with PR contacts and entertainment press; coordinate announcements, coverage, and any earned media strategy in partnership with outside publicists as nee
- dedTrack and report on marketing performance metrics; maintain the studio's website and digital presence in coordination with ZenaTech's corporate marketing te
am.
Required Qualificat
- ions4+ years of marketing experience, with a meaningful portion in entertainment, media, or a technology company serving the entertainment indu
- stryDemonstrated ability to create compelling marketing materials — decks, one-sheets, reels, social content — independently and to a professional stan
- dardStrong understanding of the entertainment industry — how studios, streamers, and production companies think about brands, projects, and ven
- dorsExcellent written and visual communication skills; able to translate complex creative and technical concepts into clear, audience-appropriate messa
- gingComfortable managing multiple projects simultaneously in a lean, entrepreneurial office without a large supporting marketing
team
Preferred / Nice
- to HaveExperience marketing film or television projects, including IP development, pitch packages, or festival ca
- mpaignsFamiliarity with production technology, drone cinematography, or emerging capture and virtual production wor
- k flowsGraphic design or video editing capability (Adobe Creative Suite, Canva, or equivalent) to produce materials i
- n-houseExperience coordinating with a corporate parent or holding company on brand alignment and communications a
pproval
