Martech Platform Specialist
Booksy connects beauty, wellness and health professionals with local customers, powering millions of appointments annually. Our vision is to be the destination for scheduling, empowering service providers to thrive and consumers to discover and book services. Consumers love Booksy, with a 4.9+ app rating in the App Store & Google Play, and providers gain peace of mind when they use Booksy Biz to manage their small businesses.
As a Booksy employee, you'll join a team of 800+ around the world building the fastest growing appointments marketplace. Regardless of the position you hold, you'll make a direct impact every day helping our providers grow their businesses and build loyal client relationships in their communities. Our inclusive, remote-first team operates with a shared commitment to our values:
- People first: We empower and elevate the service provider, the consumer, and their communities.
- Act like an owner: We take responsibility for our actions and their results.
- Work as a team: We collaborate and care about the success of our team and others.
- Shoot for the moon: We have ambitious goals and overcome obstacles with tenacity.
Booksy is migrating its marketing automation ecosystem from Iterable to Salesforce Marketing Cloud Next. As part of this transformation, we are looking for a Martech Platform Specialist to support the day-to-day operation, configuration, and optimisation of the platform across multiple markets.
This role is ideal for someone with hands-on marketing automation experience who enjoys platform administration, campaign operations, journey configuration, and problem solving within a fast-paced Martech environment.
You will work closely with the Martech Lead, CRM teams, campaign stakeholders, and technical teams to help ensure Marketing Cloud Next is configured correctly, campaigns run smoothly, and operational processes scale effectively as the platform evolves.
This is a hands-on operational role with strong growth potential within the Salesforce and Martech ecosystem.
Responsibilities:
- Platform Administration & Support
- Support the day-to-day administration of Marketing Cloud Next across multiple Business Units
- Assist with user setup, permissions, access management, and platform configuration
- Maintain platform standards, naming conventions, and documentation
- Journey & Campaign Operations
- Support the configuration, QA, and deployment of customer journeys and automated campaigns
- Assist with audience segmentation, data mapping, and campaign validation
- Work closely with campaign teams to ensure journeys are configured accurately and operate as expected
- Data & Audience Operations
- Support audience activation workflows between Salesforce Data Cloud and Marketing Cloud Next
- Validate customer data used within campaigns and personalisation activities
- Identify and escalate data quality or operational issues impacting campaign performance
- Migration Support
- Support the ongoing migration from Iterable to Marketing Cloud Next
- Assist with testing, journey validation, and operational readiness activities during migration phases
- Help maintain documentation and support UAT activities across rollout waves
- Operational Monitoring & Troubleshooting
- Monitor campaign workflows, automations, and platform activity
- Support troubleshooting of platform and campaign issues
- Escalate technical issues and work collaboratively with internal teams and external partners to resolve them
- Documentation & Enablement
- Maintain platform documentation, process guides, and operational runbooks
- Support training and enablement for marketing users across the business
- Act as a point of contact for day-to-day platform support queries
