Program Manager

Naturally NorCal • Hayward Highland, California, United States • 3d ago

Program Manager

Department: Programs

Reports To: Executive Director

Location: Remote (SF Bay Area or Sacramento-based preferred; monthly in-person events (required)

Classification: Full-Time, Exempt

Organization Overview

Naturally NorCal is a nonprofit organization (501c 6)dedicated to supporting and elevating the natural products industry across Northern California. We serve a diverse community that includes emerging entrepreneurs, scaling brands, established legacy CPG companies, and the service providers who support them.

Through events, peer forums, and strategic partnerships, we create opportunities for connection, education, and business growth across every stage of the company lifecycle. Our programming is designed not only to support founders as they build and scale, but also to engage experienced operators and industry partners who play a critical role in shaping a thriving ecosystem.

As part of the Naturally Network, we connect our regional community to a broader national platform—bringing together founders, brands, retailers, investors, and service providers to build a more collaborative, inclusive, and resilient natural products industry.

Role Overview

The Program Manager is responsible for leading the development, execution, and evolution of all Naturally NorCal programming—including events, peer forums, and community experiences.

This role sits at the center of member and partner engagement and plays a key leadership function in shaping how our community connects and grows. The ideal candidate is both strategic and hands-on, with the ability to manage details while keeping a clear vision for impactful, inclusive programming.

Need to Have

5+ years of experience in program management, events, community engagement, or related roles
Strong organizational and project management skills, including managing budgets, timelines, and multiple priorities
Experience working with entrepreneurs, startups, service providers and high-growth companies
Excellent communication skills (written and verbal)
Ability to build and manage relationships across members, partners, sponsors, and vendors
Experience evaluating program success through metrics and feedback
Comfortable working cross-functionally and in a remote environment with in-person engagement
Develop marketing and communication copy and graphics to promote events

Nice to Have

Experience as a Sales & Marketing Coordinator or similar hybrid role
Background in natural products, CPG, or food & beverage industries
Experience with CRM systems and event registration tools
Familiarity with email marketing, social media, and website management
Experience working in a nonprofit or membership-based organization
Bachelor's degree preferred

Core Responsibilities

Programming

Design and manage the annual calendar of events, peer forums, and educational programming
Oversee program execution from concept through delivery in a committee format
Manage budgets, timelines, and resources in partnership with the Executive Director
Collaborate with members, speakers, sponsors, and partners to deliver high-quality experiences
Track participation and gather feedback to continuously improve programming
Manage event registration systems and CRM updates
Supervise staff, contractors, and/or volunteers supporting programs
Represent Naturally NorCal at key regional events

Marketing & Communications

Manage the programming communications calendar
Develop marketing copy and coordinate promotional materials
Support website updates and social media related to programs
Partner with marketing support to ensure consistent and timely promotion

Collaboration & Leadership

Contribute to organizational strategy and planning
Work closely with the Executive Director, board, and committee leaders to identify community needs
Serve as a connector and advocate for members and partners
Participate in regular coordination with Naturally Network chapters

Cross-Functional & Community Focus

This is a highly cross-functional role spanning programming, marketing, partnerships, and community engagement. The ideal candidate has an entrepreneurial mindset, enjoys working with founders, service providers and emerging brands, and thrives in a collaborative, mission-driven environment.

Candidate Background

We're looking for someone who is: