Description & Requirements who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team lululemon Brand Creative is the soul of the brand, bringing to life a modern vision of wellbeing through movement and mindfulness.
core responsibilities The Senior Designer, Digital Brand Experience is responsible for designing elevated, guest-centric visual content that brings brand and product storytelling to life across lululemon's global digital ecosystem (web, app, and digital retail). Working in close partnership with Art Directors, Brand, Ecommerce, and UX teams, this role translates creative direction and product strategy into refined, scalable digital design systems and executions.
As a key contributor within the Digital Brand Experience team, the Digital Designer supports both baseline and elevated digital experiences, ensuring clarity, consistency, and craft across all visual touchpoints.
- Design visually compelling digital assets across core commercial channels, applying strong typography, layout, hierarchy, and image-making skills to deliver clear, engaging, and brand-aligned experiences.
- Translate creative direction and UX frameworks into polished visual design that supports usability, accessibility, and consistency across platforms.
- Apply strong typography, layout, hierarchy, and composition skills to create clear, engaging, and brand-aligned digital experiences.
- Edit and optimize photography and visual assets to meet brand standards and digital performance requirements.
- Support the execution of seasonal creative direction through digital design, working closely with Art Directors to translate vision into polished outputs.
- Build and maintain design documentation, templates, and guidelines that support consistency and efficiency across global teams.
- Collaborate cross-functionally with Brand, Ecommerce, UX, and Product partners to ensure design solutions meet both creative and business goals.
- Support concept development for elevated digital storytelling through mood boards, design explorations, and presentation materials.
- Ensure final designs are production-ready, accurate, and optimized for multiple formats, screen sizes, and use cases.
- Stay current on digital design trends, tools, and best practices to continuously elevate visual quality.
qualifications - 4-6 years of professional experience in digital design, visual design, or brand design, either in-house or at a creative agency.
- Strong proficiency in Figma, Adobe Photoshop, and related design tools.
- Solid understanding of typography, layout systems, color, and visual hierarchy.
- Experience editing and preparing photographic assets for digital platforms.
Strong attention to detail with a high bar for craft and consistency. - Comfortable managing multiple projects and timelines in a fast-paced environment.
- Highly collaborative, clear communicator, and receptive to feedback.
- Familiarity working alongside UX and product teams, translating experience frameworks into high-quality visual execution.
- Self-motivated and able to work independently while aligning to creative direction
must haves - Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
additional notes Authorization to work in the United States is required for this role.
compensation and benefits package lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from
$81,100-$106,500 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Onsite #LI-JV1
