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Job Title: Web Data Analyst
About Logitech
Logitech is a globally recognized leader in computer peripherals and accessories, dedicated to delivering innovative solutions that empower individuals through seamless, productive digital experiences. Built on a foundation of technological excellence and customer-centricity, Logitech continuously evolves its product portfolio to meet the dynamic needs of an ever-changing digital landscape.
As part of our commitment to leveraging data-driven insights, Logitech is embarking on the Marketing Data Hub Initiative, a transformative project to consolidate and optimize our marketing data ecosystem. This initiative is designed to deliver tailored dashboards for each marketing discipline, providing actionable business intelligence to enhance decision-making, drive growth, and strengthen our marketing strategy.
Role Overview
Logitech is seeking an experienced Web Data Analyst for the Marketing Data Hub Initiative. This initiative will consolidate data from Logitech's diverse Marketing Technology (MarTech) stack into the Enterprise Data Warehouse (Snowflake) using Adverity as the ETL solution and visualize data through Tableau dashboards.
The Web Data Analyst will report to the Data and Analytics Manager, Marketing Hub and will oversee Adobe Analytics administration for Logitech websites They will work closely with the web development team for tagging, QA and maintaining the data layer as new pages and features are added to the sites.
This role is essential for providing accurate, consistent web data for enterprise dashboards and maximizing data value with a robust data model.
Key Responsibilities
Adobe Analytics administration
- Manage and maintain Adobe Analytics components to deliver consistent web performance reporting.
- Grant access for new users in accordance with internal and external access guidelines.
- Create templates for all users to easily create self serve dashboards and analysis
- Monitor platform usage and licensing to ensure compliance with contractual thresholds.
Web Data Layer Maintenance
- Work with web developers to implement and maintain Tealium tagging, ensuring accurate tracking of behavioral and ecommerce metrics.
- Advise site experience and web marketing teams on tracking new site pages, navigation, and features.
- Continuously monitor data quality, enforcing governance standards and optimal reporting.
Analytics Reporting
- Create Adobe Analytics dashboards as requested by stakeholders for campaigns, pages and features with focus on answering business questions.
- Create custom segments in Adobe Analytics to create clear and comprehensive reporting
- Create custom metrics as needed by stakeholders to report on products and web features
- As needed or alerted, create Adobe Analytics dashboard reports to assess issues such as error spikes, ecommerce dropoffs and other issues and report the results to management and web issues channels to ensure these issues are addressed.
- Working with the BG's support A/B testing with custom reporting in Adobe Analytics
Data Integration and Stewardship
- Use the Adobe Analytics API connector to create custom datastreams in Adverity, ensuring comprehensive data availability for Snowflake tables.
- Partner with BI developers to support ETL development, including query and table relationship assessments.
- Contribute to sprint planning, prioritizing analytics-related tickets.
- Troubleshoot data stream interruptions and resolve data quality issues.
Qualifications & Requirements
Experience
- Minimum 5 years' experience in web analytics, using Adobe Analytics or Google Analytics.
- Background in web marketing within an ecommerce setting.
Skills
- Proficient in website data layer structure and tagging practices.
- Competent in building datasets via API queries.
- Solid understanding of SQL for data manipulation and analysis.
Education
Bachelor's degree in Data Analytics, Computer Science, or a related discipline. A Masters degree is preferred.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
